99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them. 

That they are wrong should go without saying, but you could reassure yourself by asking them why they are not affected. Most will say that they are merely irritated by them. It is best not to come back with the obvious retort that irritation is an effect. 

I entered into a discussion in an online forum on the subject of what is and is not advertising. After putting my point of view, I received the reply that if…


This is only a snippet of a Email Marketing Article written by Don Macinnes

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