You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them.

Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand at a trade fair, and don’t forget the costs of travel and personnel. Oh, and hotels, food and – well, you see the point. It’s extra costs all the time.

Ignore the free bit of free gifts when trying for a lead magnet. There is a charge that they pay when subscribing to your email marketing lists. Entrusting you with their email address might not seem much to them, but to you it is a…

This is only a snippet of a Email Marketing Article written by Don Macinnes

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