May 28, 2019 | Elizabeth Rivelli

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence company growth.

Why Generating Sales-Ready Leads Is a Challenge

Don’t get us wrong—having both quantity and quality is important when it comes to your warm lead pipeline. But if you want to…

This is only a snippet of a B2B Marketing Article written by Elizabeth Rivelli

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