Your inbox is probably full of marketing emails which, like mine, have a Subject Line that includes the word Coronavirus. I’d count mine, but what’s the point? There are so many that it seems pointless to open one, apart from to use as a basis for a blog.

One of the most irritating mistakes in email marketing is over-familiarity. I don’t like my forename being used when the intent is to sell me something. Mr Smith is fine by me. Imagine my irritation to be confronted by one which, after starting with my forename, continued with: ‘I hope that you and your family are safe and well.’

This smacks of a copywriter desperate to appear concerned. Just in case I wasn’t convinced, it…

This is only a snippet of a Email Marketing Article written by Don Macinnes

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