marketing strategy meaning

CoSchedule’s Suite Of Tools Aim To Organize Agile Marketing Activities – Marketing Article

CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so they can get more done while proving value to stakeholders. FEATURES/FUNCTIONALITY CoSchedule is a fully integrated Marketing Suite designed to organize marketing in one place. Product lines include: Marketing Calendar: Designed to help teams visualize every…

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Favorite Interviews, Rare Good News, and More To Be Thankful For [The Weekly Wrap] – Marketing Article

Listen to the Weekly Wrap right or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Nov. 29, 2019 This week I’m thinking about how viewing the world (and work) through a lens of gratitude changes everything. I round up some of the best news you might have missed this year and share highlights from some favorite interviews. And I point you to inspiring…

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Chat Bots: Funnel-Blasting Automation for #CONVERSION – Marketing Article

Posted on October 24th, 2019 Chatbots are cool. They can totally rock marketing programs. They require deep thinking and strategy. AND…chatbots are confusing as heck and can seem like a huge risk. At the same time, chat bots are not rocket science. It’s time for on-the-fence marketers to explore the new world of bots to see where they can fit into powerful integrated marketing campaigns. Our CMO Susan Wenograd has been vocal about chatbots since 2018 during their initial wave…

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The Keys to Epic Social Media Engagement on Facebook, Instagram – Marketing Article

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, too. Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and…

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14 Creative Holiday Email Examples You Need to See – Marketing Article

In addition to being the most joyful time of the year, the shopping season, starting with Black Friday, is a huge revenue opportunity for online stores. Last year, e-commerce sales during the holiday season amounted to more than $123 billion in the US, alone.  Indeed, the opportunities are big, but so is the competition. You might think seasonal email marketing is only about promoting your Christmas sale with a red-and-green announcement email. While that does work, there’s so much more…

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Google vs. Amazon: The Battle for Ecommerce Dominance – Marketing Article

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly unrealistic action film franchise is more important to me than I’d care to admit. But the intensifying rivalry we’ll be looking…

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