marketing strategy meaning

Google vs. Amazon: The Battle for Ecommerce Dominance – Marketing Article

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly unrealistic action film franchise is more important to me than I’d care to admit. But the intensifying rivalry we’ll be looking…

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Defective apologies | Seth’s Blog – Marketing Article

Civilization depends on the apology. When humans interact and something goes wrong, the apology builds a bridge that enables us to move forward. But apologies are failing more often. Two reasons: First, organizations aren’t humans, and organizations often seek to avoid or industrialize the human work that civilization needs. And secondly, the apology is a complex organism, one with many structures and purposes, and our culture models (or fails to model) how it’s supposed to be done. Consider that we…

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