marketing segmentation articles

How to Improve Your Rankings Without Link Building – Marketing Article

Are you sick of your competitors outranking your content? How would you like to outrank them without even running a link building campaign? What makes this possible is semantic search. Search engines today are using semantic search to rank sites. And there are tools to help you optimize your content.  Do You Know What Semantic Search Is? Semantic search means writing your content around topics rather than just focusing on keyword phrases. Brian Dean of Backlinko, calls this type of…

Read More

6 Ways to Increase Organic B2B Leads Using SEO – Marketing Article

In addition to guest posting on the UpCity blog, Snyder Group is featured as one of the Top Advertising Agencies in Norwalk, CT. Check out their profile here. It’s almost the end of the month and you need more leads in your pipeline… what do you do? Cold calling and working referrals can only get you so far. With a solid inbound marketing strategy in place, you will have organic, SEO driven leads filling your inbox every month. Organic leads are the most qualified pool…

Read More

Axel Springer increases participation in Purplebricks – PPC Land – Marketing Article

Axel Springer this month is increasing its minority interest in Purplebricks from around 12.4 percent to approximately 26.6 percent. The German publisher is investing 49 million euros, buying 43.7 million shares of Purplebricks from various founding shareholders at a price of GBP 1.00 per share. Purplebricks was launched in 2014 and operates purplebricks.co.uk. Purplebricks is one of the leading British hybrid real estate agent platform. Purplebricks also owns the leading hybrid real estate business in Canada and operates selectively in…

Read More

5 Email Marketing Tips That Will Skyrocket Conversions – Marketing Article

Are you eager to use an email marketing strategy but coming up short? In this article, we’re sharing five overlooked email marketing tips that can skyrocket conversions. Look, you spend hours strategizing, planning and sending email marketing campaigns only to find that they are going unopened or opened and deleted.  This is incredibly time consuming and ultimately frustrating if you aren’t getting good results. How Profitable is Email Marketing? Email marketing is one of the most effective ways for businesses…

Read More

Grapevine6 Offers Social Engagement Platform Aimed At Turning Sales Teams Into Influencers – Marketing Article

Grapevine6 is an enterprise social and digital sales engagement platform. It is designed to provide sales teams with personalized content to engage buyers throughout the customer lifecycle. FEATURES/FUNCTIONALITY The platform is positioned to use AI to analyze the interests and digital posts of your sales team and generate a unique stream of relevant third-party content for each sales person. They can then schedule the content to post on their social and digital channels or choose to share it one-to-one with…

Read More

YouTube’s Longer Ads, Facebook’s Clear History Ad Impact, Google’s SEO Factors, & Landing Page Habit Study – Marketing Article

YouTube Ads Are Getting LongerThe ads marketers run on YouTube are getting longer, with the number of 30-second ads rising from 19 percent in January 2018 to 24 percent in January 2019, bucking the notion that shorter is always better with video, one of several video trends shown in a new MediaRadar report. MediaPost Survey Report: Landing Page Habits of Marketers30 percent of marketers expect average landing page conversion rates of 10 percent or less, and more than half expect…

Read More

High Impact/Low Effort Inbound Marketing Tactics – Marketing Article

For today’s inbound marketers, the pressure is on. Leads are demanded — and new customers are expected — because of your inbound efforts and investments. Sure, those who really know inbound understand it takes persistence and patience. It’s fair to say that inbound is more of a marathon than a sprint, and understanding at the beginning that the greatest benefits accrue over time helps to get expectations properly established.  Yet, marketing leaders are likely under the gun from day one…

Read More

TouchPoint DSP by dataxu integrates Triton Digital – PPC Land – Marketing Article

Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu. Dataxu’s customers have now the ability to add online audio from broadcasters, podcasters, and streaming music services around the world to their programmatic, omnichannel buys through private marketplace (PMP) deals. “We are proud to have dataxu integrated with a2x,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to fueling the success of their buyers…

Read More

AgencyAnalytics Alternatives (20+ Solutions for Digital Agencies) – Marketing Article

AgencyAnalytics is a marketing dashboard tool that offers white-labeled reporting for agencies. It integrates with over 33 marketing channels such as Facebook Ads, Twitter, and Google Ads. While there are many satisfied AgencyAnalytics users, some individuals or marketing agencies may require more functionality. For example, if your agency tracks thousands of keywords across multiple client accounts, you could find yourself running out quickly — AgencyAnalytics caps your access to them, as you’re only allotted a certain amount per month. Individual users might…

Read More

Which Are Better to Use In 2019 – Marketing Article

Home » SEO » Branded vs Non Branded Keywords: Which Are Better to Increase Your Website Sales In 2019  Keyword research is probably the #1 way to increase your search traffic and overall website sales. Just like any other aspect of SEO, keyword research is also a huge ocean. There are a ton of keyword types including; Informative keywords (how to articles, case studies and so on) Buyer keywords (buy now, discount, coupon posts etc) There are also keyword types…

Read More