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8 Experts on When & How to Ramp Up Your Ad Spend During COVID-19 – Marketing Article

At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19. That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems simple, but there are so many things to consider. Should you ramp your spend back up now or is there a threshold to wait for? Should you reactivate any paused accounts…

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How to Start an Online Store and Make Your First Sale Today – Marketing Article

Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income?  If this describes you, starting an online store can be a fast and painless way to help you earn money without feeling like you’re taking on a second job.  And the good news is that ecommerce is booming. Current data predicts ecommerce will grow to $4.2 billion in 2020, making up 16% of all retail sales.…

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17 Comment Website Mistakes and how to resolve – Marketing Article

When was the last time you checked for any website mistakes? Over the last few months we’ve done website audits for over 50 businesses and we saw a lot of common issues.  Here are 17 possible issues with your website you could solve pretty easily: 1. Doesn’t pass the 5 second test When someone lands on your website you only have a few seconds to capture their attention. Within the first 5 seconds, can a visitor figure out where they…

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Ads for IGTV Are Coming – Marketing Article

Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move Instagram into a space that has long been dominated by YouTube. In the constant rivalry between Google and Facebook, IGTV represents a new attempt for…

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A Marketer’s Guide to Kaggle for Analytics and Data Science – Marketing Article

Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free service, Kaggle can help address an increasing number of data challenges: How to find reliable data sources to enrich existing customer and marketing data; How to find ideas, inspiration, and relevant…

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4 Reasons Why You Need a Chatbot – Marketing Article

If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window. You’ll typically be greeted by a friendly photo and a “Hello there! How can I help you today?” Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you’re not already using one, you’re probably missing out. Want proof? From customer service to information sharing to sales, there are incredible possibilities for incorporating…

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Back to basics: Understanding your paid search metrics – Marketing Article

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that.  However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it…

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