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Should we make socially irresponsible brands appealing again? – Marketing Article

As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune and fun.” But there’s another consideration that increasingly occupies our thoughts that is more to do with what we’re contributing or detracting from society. We now talk about the “purpose” of brands to underpin strategy and design. If this falls short, we’re suddenly at a loss as to how to start building positive relationships with the consumer. In today’s…

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Naveo’s New Website Takes Flight – Marketing Article

Who are Naveo  Founded by Richard Brown, who is a well-known expert in the aerospace industry, Naveo is a consultancy company who specialises in advising companies big and small across aerospace Marketing Analysis and M&A transaction support.  Their mission is to provide innovative and fresh advice, using leading insight, analysis and actionable intelligence to serve their clients’ (manufacturers, aircraft operations and owners, maintenance providers, investors and training providers) needs in line with a fast-moving industry to assist companies growth, savings…

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3 Steps to Leverage LinkedIn for Link Building – Marketing Article

We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and sending your messages. And then… silence. And you wonder what went wrong. There are a variety of tools available for link building today. They range…

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CMWorld: What You Need To See That Will Make You A Better Content Marketer – Marketing Article

CMWorld is finally here! Waiting for this must-see content marketing event is like waiting for Santa Claus. The difference:You get 200+ people strutting their orange instead of one lone man wearing red. And yes:I am proud to be one of them! (Hat tip: Stephanie Stahl, Cathy Mc Philips and Andrea Larick!) Whether you’re an experienced Content Marketing World alum or a first time newbie, we’ve got you covered with this must-read guide. Why?Because attending CMWorld can make you a better…

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Google shares details on how first price auctions in Google Ad Manager will work – Marketing Article

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year end. On Friday, it issued an update with some additional details on the transition. How auctions on Ad Manager run now. Currently, there may be two different auctions run for a specific ad. A second price, real-time bidding auction runs among Authorized Buyers, which include Google Ads, Display & Video 360 and other DSPs. That’s then followed…

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