b2b marketing vietnam

4 Ways to Use Content Localization to Increase Your Website Traffic – B2B Marketing Article

Can content localization help you drive more traffic to your website? Absolutely. People increasingly expect content tailored to their unique locations, circumstances, and preferences, which makes publishing localized content a must for online businesses. Google noticed this trend a long time ago and introduced the so-called “user localization update” back in 2015. Since then, its algorithms take into account zip codes, geographic location, device types, and other factors, thus ensuring that the results are as localized as possible. Chances are…

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Do You Want Intent Data with That? – B2B Marketing Article

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication, email, search, etc.) and this particular marketing exec was quick to reject the idea…

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Social Media Mistakes Restaurants Make – B2B Marketing Article

Are you in the restaurant business? Hotels, breweries, coffee shops? What about food manufacturing, food packaging or other food-related industries? Any industry that deals with food or drink, either directly or indirectly, can benefit from focusing on a strong social media presence that takes advantage of food’s inherent appeal and avoids some common pitfalls. Here are four social media mistakes to avoid if you’re in the business of food: 1. Not committing to good photography Even with the increasing prevalence…

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An All-in-One, Best-of-Suite Marketing Data & Sales Prospecting tool for IT sales – B2B Marketing Article

Tech SalesCloud is a 360-degree technology installed-base intelligence platform with IT contacts, the most comprehensive IT sales intelligence data platform available today for global markets. Powered by BigData, Predictive Intelligence, IT sales research & Human intelligence, Tech SalesCloud application allows IT companies to discover sales leads for new deployment, upgrade, tech refresh and competitor take-out campaigns for enterprise hardware, software and cloud solutions and related IT services.   IT sales and marketing professionals today, struggle to get hold of actionable sales…

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Time to Refresh your B2B Lead Generation Strategy? – B2B Marketing Article

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt…

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What Is A Lead? Breaking Down The Terminology · at Industrial B2B Marketing Blog – B2B Marketing Article

What Is A Lead? Breaking Down The Terminology · at Industrial B2B Marketing Blog tweet Get a Monthly Email Digest Subscribe for a monthly digest of issues affecting industrial marketing, along with strategies and tips, for industrial marketers in today’s environment. This is only a snippet of a B2B Marketing Article written by Gail Moch Source link

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Market like it’s…1999? What Era is your B2B Marketing Living In – B2B Marketing Article

October 10, 2019 | Kirsten Lyons B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994.  First banner ad drove users to hotwired.com Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Tactics that were the gold standard several years ago now seem outdated thanks to rapid shifts in technology and changes to B2B buying behavior.  Over the past…

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