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COVID-19 Marketing: Four Questions Answered – B2B Marketing Article

Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy Resources hub, we sat down with Launch Marketing executive team members Shawna Boyce (Executive Director, Accounts and Operations), Jeff Raymond (Executive Director, Client Engagements), and Christa Tuttle (Founder and CEO) to get their answers to questions that are still on marketers’ minds. Start updating and preparing your COVID-aligned marketing…

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A Human Perspective on Google’s May 2020 Core Update – B2B Marketing Article

On Monday, May 4, 2020 Google announced its second algorithm update of the year. Outside of their daily tweaks to the system to try and improve Organic search results, Google releases these ‘core updates’ a few times annually.  The last core update Google released came in January 2020 – a time that may seem distant to many with the world looking very different than it does today. Considering the impact that COVID-19 has had on Organic traffic in the last…

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Demand Generation During Coronavirus & Beyond – B2B Marketing Article

Coronavirus has turned the world, especially the sales world, upside down. Traditional sales methods like face-to-face selling and in some cases, even phone sales, have been rendered pretty much useless. Increasingly sales reps are relying instead on email, social media outreach and video-conferencing. But while our tools today are somewhat different, our sales & marketing goals haven’t changed — building relationships. Now, more than ever before, it’s time to Sell Greatly by being human first and transactional second. Now is…

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6 Announcement Emails Examples That Nailed Product Promotion – B2B Marketing Article

Conclusion To recap, the best announcement emails follow a basic formula where they:  Fill readers in on what’s happening; Let them know what’s in it for them; and Provide a clear call to action, so they know what to do next The examples I’ve included above all have slightly different objectives, but they address these three key areas. On top of that, they use great-looking visuals, have contrast between elements in the foreground and background, and have a logical flow…

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Ways to Identify, Qualify and Convert Your Website Leads – B2B Marketing Article

Getting people to visit your website is the easy part; getting them to convert is a whole other ball game. However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringing in leads for your organization. In this article, we take a look at how you can analyze new and repeat traffic and turn them into customers using tools, tactics and analytics. 15 Brilliant Web Design Hacks That Convert Traffic…

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Report: Social Media Marketers Finding New Avenues on Instagram and Facebook – B2B Marketing Article

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% to 58.3% one year later. During the same period, their spend on the Instagram feed at the end of 2019 was…

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