b2b marketing roi benchmarks

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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How to Ensure Your B2B Social Media Marketing Isn’t Boring – The Lead Agency – B2B Marketing Article

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. However, any marketer that thinks this stat is only referring to B2C consumers is wrong. Social media reaches B2B decision-makers, with…

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Despite Challenges, Marketers Remain Committed to CX Technologies – B2B Marketing Article

In my last post, I discussed some of the findings from a recent study by The Harris Poll and RedPoint Global. Addressing The Gaps In Customer Experience was based on the results of two surveys. One involved 454 senior marketing and customer experience executives, and the second involved 3,002 adult consumers. The participants in both surveys resided in the United States, Canada, or the United Kingdom. As the title of the research report suggests, the primary objective of this study…

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Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis – B2B Marketing Article

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need to adapt accordingly by making sure they’re in touch with what their customers are thinking, feeling, and saying. In light of this shift, we’ve seen new roles pop up throughout organizations that focus on bringing the voice of the customer into the boardroom. For this reason, Influitive CEO Mark Organ views customer marketing as the most exciting area of marketing…

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How to write SEO blogs that work? – BBN – B2B Marketing Article

What should you write about? Where do you find inspiration? How will people find and read your blog? And how do you attract new customers with it? If you’ve ever found yourself pondering any of these questions, this blog post is here to help! Read on for a step-by-step guide on how to create a successful SEO blog.   Writing blogs helps your business grow What is blogging? A blog is a space where you regularly publish and promote new…

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Data Maintenance Keeps Things Running Smoothly – B2B Marketing Article

20 Jun Data Maintenance Keeps Things Running Smoothly We all know that it takes more than putting gas in a car to keep it running smoothly. Regular and frequent oil changes, tune-ups, new tires, and the occasional bath are all necessary to keep a vehicle in tip-top shape and running for a long time. Like cars, contact data depreciates quickly. Keeping it maintained and fresh extends its life and value to your organization. Is Data Maintenance the Same…

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VantagePoint Marketing Hires Director of Digital Strategy – B2B Marketing Article

Greenville, SC – VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Damien Pierce as director of digital strategy. In this role, Pierce will be responsible for developing digital strategies for VantagePoint clients and supporting account teams in implementing digital marketing initiatives, in addition to enhancing the agency’s current digital communications strengths and new service offerings. “Damien has a passion for digital trends and how brands interact with digital properties,” said Henry Pellerin, VantagePoint…

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Wolfers Lighting on Instagram: A Howling Good Time – B2B Marketing Article

Our team has a long history with our client Wolfers Lighting. We started working with the Wolfers team back in January of 2015—and over the last 4+ years, we’ve collaborated on countless blog posts, expanded their collection of downloadable resources, helped them launch two new brands under the Wolfers umbrella, and transitioned the management of their recently created Instagram account into the hands of their internal marketing team. Now, when you first read that last bit about their team taking on the…

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Sales Lead Generation: 8 Tips to Sharpen Your Strategy – B2B Marketing Article

May 28, 2019 | Elizabeth Rivelli If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. It’s what helps both departments work as one unit, so together, we can drive deals forward and influence…

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