b2b marketing excel

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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Show me the money: Why revenue ops is the hottest new trend in B2B – B2B Marketing Article

Revenue operations is the latest solution to bridging the yawning chasm between sales and marketing, and enable both to operate more effectively. The hype bandwagon is already rolling… so what’s driving it, and why will succeed where myriad other solutions failed? Joel Harrison reports About five years ago, the Chief Revenue Officer (CRO) was the NEXT BIG THING in B2B Marketing. This role, we were told, was going to be huge – all B2B organisations were going to need a…

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Make the Move to Audience-Centric Content in 6 Steps – B2B Marketing Article

Buyers always want to know “what’s in it for me?” Answering with product-centered information is a surefire way to lose their attention in a hurry. It’s so important that I decided to revisit a SiriusDecisions presentation about its Go-to-Market Execution Model in 2017 that helps ensure you’re transforming product-centric content to audience-centric engagement. The Go-to-Market Execution Model delivers a blueprint to operationalize sales, marketing and product alignment to grow the business faster with audience-centric messaging. Marisa Kopec, VP, Innovation and…

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The Benefits of Working With a Lead Generation Company – B2B Marketing Article

New businesses sprout up regularly, increasing the number of competitors in various industries. These businesses usually engage in demand generation to create awareness and attract new potential customers. For existing medium sized businesses and enterprise organizations, the challenge is even bigger—how to continuously generate leads in order to generate revenue. In today’s business landscape, lead generation has become a separate industry on its own. However, 63% of marketers shared that their top challenge is generating traffic and leads. Plus, 61%…

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Why A B2B Account-Based Marketing (ABM) Strategy Must Be A Priority – B2B Marketing Article

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. Unfortunately, to achieve these goals, marketers often have to adjust, adapt, and accelerate their marketing strategies and plans. Reaching the right buyers (especially…

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What the future holds for customer data platforms – B2B Marketing Article

David Raab explains what to consider when it comes to CDPs, and where the industry is headed What you look for in a customer data platform (CDP) will depend on how you plan to use it. Any CDP needs to assemble a unified customer database. The CDP Institute has recently released a five-point RealCDP™ checklist that defines what it considers core requirements for doing this: Ingest data from all sources, both structured and unstructured Retain full detail of ingested data Store the…

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Revisit Your Messaging Strategy for the New Buyer’s Journey – B2B Marketing Article

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger and more complex the business. When it comes to creating messages that resonate, you need to reassess your…

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Intent Takes the Fear Out of B2B Phone Prospecting – B2B Marketing Article

<!– | | — When B2B sales professionals tell you they are “afraid” to pick up the phone and call a prospect, you have a problem. But plain old fear of making a “cold call” was cited by about half of the respondents to a recent survey as a major roadblock to B2B outreach over the phone. And more than half of those sales pros said they get easily frustrated and give up on a call far too quickly. What…

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Unilog EVOLVE 2019 Conference Recap – B2B Marketing Article

Innovation took center stage at this year’s EVOLVE 2019 event hosted by Unilog. Technology futurists, business leaders, and wholesale and distribution industry experts shared insight into the future of the B2B marketplace and stressed how innovation will be the leading cause of and solution to the impending market disruption. With historic New Orleans as the backdrop, Unilog’s fifth annual customer conference featured thought-provoking speakers, hands-on training sessions, and engaging panel discussions on a variety of topics and for varying skillset…

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