b2b marketing excel

Gain Competitive Advantage With C360 Tech SalesCloud Applications – B2B Marketing Article

Do you want to rapidly grow your business by leveraging modern marketing techniques? You can grow your business with next generation sales & marketing intelligence applications and derive business value. C360 Tech SalesCloud Applications are designed to provide sales & marketing intelligence data for IT Marketers. Precisely, Tech SalesCloud Applications aggregate, analyze and manage big data from external data sources. Not only do these applications come with predictive capabilities, but combine analytics with patterns and contact information to convert insight-into-action…

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Strategies to Become Referable – Lead Creation – B2B Marketing Article

I want to be referred genuinely and happily by my clients – what can I do to make this happen? Most of the answers are in this article. Qualities that contribute to referability…  Trustworthiness — Responsiveness — Professionalism — Likability  Reciprocate — Innovative — Reputable — Credible  Ask for referrals at the right moment. The best moment? When value has been given and acknowledged.  The recognition is clear when a client says things like…  “Thanks for fixing the problem”…

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How To Use Live Chat To Boost Conversions On Your Website – B2B Marketing Article

When it comes to servicing your website visitors, how are you tending to their every need? For many business owners, the majority of their time and money goes into producing the perfect products and services they’re sure customers will want to buy. However, if not enough consideration goes into customer service and support, then it’s a wasted opportunity for a business to grow. Live chat is a great way to connect with users and make them comfortable with your brand…

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ABM for 2020, Part 1: Know Exactly Who To Target – B2B Technology Marketing Journal – B2B Marketing Article

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet with a sales person?  This is a marketer’s daily challenge. While many technologies, platforms and strategies have emerged to solve this question, putting them all…

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Accelerating the Revenue Engine | Ledger Bennett – B2B Marketing Article

Having built the foundation for a successful revenue engine, what happens next? By this time you should have a clear revenue objective that’s been widely communicated.  Existing silos between marketing, sales and customer teams should be in the process of being removed and gaps in the funnel and opportunities for automation from technology should have been identified and implemented. But how do you go about accelerating the revenue engine? Rapidly increasing top line profitability is becoming ever more challenging.  Simply…

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Creative Director’s Choice: We Are Social’s Khlauss Feldhaus on Apple’s Chinese New Year spot – B2B Marketing Article

Creative Director’s Choice gives creative directors a chance to highlight the best work and spotlight campaigns that are making a difference. This week, Khlauss Feldhaus, group creative director, North Asia at We Are Social, talks about Apple’s Chinese New Year spot and how it compares to a John Lewis Christmas ad. Khlauss Feldhaus of We Are Social Global brands and cultural nuances are the kind of combinations that either go well — like coffee and milk — or terribly wrong…

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Using Backlinks to Boost Your Website’s Ranking – B2B Marketing Article

High-quality backlinks can help you increase your SEO visibility, sales and more.  Maintaining a strong interconnected internal link structure improves UX and helps crawlers navigate your site and index it on Google.  Guest-posting opportunities are excellent chances to get new links from reputable websites.  Identifying broken links can help you build your links while opening the door for new opportunities.  If you’re a new business owner, chances are, you’ve heard other people talking about backlinks. You may even have a…

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Pardot Integrated Campaign | Modern – B2B Marketing Article

5 steps to planning a Pardot integrated campaign Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked. It’s these little things that help make an integrated campaign successful, easier to report on or simply more seamless. Defining an Integrated Campaign Before we get started let’s backtrack a little to ensure we’re all on the same page with what an integrated campaign is. In my own lovely…

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