Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so on. Pinterest’s visual search tools compete with Amazon StyleSnap and Google Assistant’s Lens.
Why This Matters to Businesses
Pinterest has focused its efforts on its ecommerce features for a while now, since they introduced shoppable pins. The new visual search tool is another aspect of ecommerce for the social platform. With this…
This is only a snippet of a Marketing Article written by Eric Sachs
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