Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts?

Setting specific outcomes and proving the value to your organization by showing measurable results can be achieved with a bit of critical thinking and planning.

If your B2B organization is new to social media, it may be difficult to come up with a measurable goal for each metric or channel. However, tracking your results over time and frequently reviewing your key performance indicators will not only allow you to set your goals, it will make them more meaningful and illuminate how well your…


This is only a snippet of a B2B Marketing Article written by Christa Tuttle

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