Heidi Cohen Interviews Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life

Heidi Cohen: What inspired you to dive into this topic of “lack of focus”?

I was surprised that you reference research on lack of attention dating back to the early 1970s, pre-dating PCs by a decade.

Nir Eyal: To be honest, I was trying to solve my own problem. I noticed it most powerfully when I was with my daughter. She asked me to do something, and I told to hold on a second because I had to check something on my phone.

It hit me that I was allowing myself to become distracted by some insignificant email—and that it was pulling me away from one of my most significant…


This is only a snippet of a Marketing Article written by Heidi Cohen

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