One thing’s for sure: You need to spend money to make money. That being said, dropping large amounts of cash just to secure customers can feel risky. So, how can you be sure that your investment is worth it? 

Many business owners choose to calculate the value of their marketing initiatives by looking at their short-term wins. While focusing on initial sales can be helpful, the relationship you have with your customers goes far beyond their first purchase. 

Business owners should be directing their sales and marketing strategies toward securing repeat customers. People who have purchased from you before typically spend up to 300% more on your products or…

This is only a snippet of a Email Marketing Article written by Megan Glover

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