The last couple of years have made a few things very clear. If you have a business online, you need to make it your business to be mobile-first.
Second, your mobile experience needs to be smooth and frictionless if you want it to translate into dollars. Lastly, smartphone users are super fickle and despite downloading over 113 billion apps in 2018, users still regularly use only about 9 apps per day.
So, you need to be on mobile. You need to be awesome on mobile. And people are probably not going to download and use your app regularly. What do you do then?
Build something that combines the slick, user-friendly interface of…
This is only a snippet of a Mobile Marketing Article written by Rohan Ayyar
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