In this article, we talk about the difference between the CTIA and the TCPA (Telephone Consumer Protection Act), and how they relate to text message marketing.
What Are the TCPA and the CTIA?
The TCPA is a federal law in the United States. The CTIA is a trade organization for USA based wireless carriers (for ex. Sprint, T-Mobile, Verizon, and AT&T). The CTIA creates guidelines for SMS marketers.
Unlike with the TCPA, it is not possible for consumers to sue brands when they violate the CTIA guidelines. Examples of CTIA guidelines are required terms and conditions disclosures like “message and data rates may apply”, “text…
This is only a snippet of a Mobile Marketing Article written by jesselogister
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