Without even knowing it, you’ve probably encountered several native ads today. Advertisers are becoming more adept at blending their message into the content you consume every day. According to a recent survey, native ad revenue will account for 74% of the total display ad revenue in the US by 2021 – a projected 18% increase from 2016. Clearly, native ads are an important part of any digital marketer’s toolbox. In this blog post, we’ll share best practices to help you optimize your strategy, as well as the importance of tracking the calls generated by your native ads.

An Overview of Native Ads

First, let’s break down what constitutes a “native ad”…

This is only a snippet of a Mobile Marketing Article written by Derek Andersen

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