Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel prospects with fast answers, connections to real people and the type of detailed information that can play an important role in high-consideration purchases.

For marketers, inbound callers are proving to be highly engaged with brands, and convert more quickly than consumers that do not use the phone to interact with businesses. As a result, most digital marketers are stepping up their use of inbound calls as a marketing channel.

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This is only a snippet of a Mobile Marketing Article written by Digital Marketing Depot

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