DoubleVerify, the ad technology and measurement platform, has just launched a new certification programme for connected TV (CTV) – or over-the-top TV – programmatic advertisers.
The solution aims to minimise ad fraud and invalid traffic in the CTV industry.
According to research by Magna, US OTT ad revenues are predicted to grow 31% to $5 billion in 2020, after rising 39% to $3.8 billion in 2019.
The rise is driven by popular platforms such as Hulu and YouTube.
“Smartphones are still the primary screen for the consumption of YouTube, but a sizable part of consumption is now on the big screen,” said Vincent Letang, EVP of Market Intelligence at Magna.
This is only a snippet of a Mobile Marketing Article written by Anne Freier
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