DoubleVerify, the advertising measurement platform, has launched a prediction ad solution to report ad performance based on real-time ad exposure.

Called Authentic Performance, the solution analyses over 50 data points including viewable time, share of screen, video presentation, engagement data and audibility.

“Authentic Performance® addresses a brand’s dilemma in performance measurement and actionability,” said Wayne Gattinella, CEO of DoubleVerify.

“Current tools are either fast but simplistic – with metrics like viewability and click-through rate (CTR); or they’re sophisticated but slow – with data reported post-campaign. Authentic Performance is designed…


This is only a snippet of a Mobile Marketing Article written by Anne Freier

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