30-second summary:

  • Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others.
  • But about three-quarters of the respondents expect to get a centralized CDP or already have one.
  • Additionally, the report said, retailers are actively mining their various sources of customer data in order to tailor a more personalized customer experience.

More companies are satisfied with centralized systems of customer data than are satisfied with decentralized…

This is only a snippet of a Marketing Article written by Barry Levine

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