This is a highly debated topic and it came into an important culmination when an ex-Google employee Matt Cutts told how social media does not affect Google rankings. Before we get deep into the discussion, let us clarify a few concepts.

What is SEO?

SEO or Search Engine Optimization is a complicated process. This process is aimed at ranking or optimizing a particular content higher than others when searched for through certain keywords. So as a user, one would select keywords crucial to their query. The search engine will deliver content in ranking order. The ranks are determined by how the pages or content successfully perform their SEO.

What is the social score?

A person or a content…

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