Marketing Podcast with Lukas Haensch
Today’s guest on the podcast is Lukas Haensch. He is a former Google UX manager and the founder of Pathmonk.
While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.
Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical store were so slow to open that people gave up and turned around, you’d do something about it, right?
You need to think about page speed in the same way. A slow-loading page can be driving away…
This is only a snippet of a Marketing Article written by John Jantsch
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