By Lauren Dichter, Marketing Consultant at Heinz Marketing

The VP of Sales is one of the most important roles within a B2B company. They’re at the top of the sales totem pole (unless there’s a CRO) and are therefore the internal face of the organization’s success.

But how can they ensure their Sales Development Reps, Market Development Reps, Sales Team Leads, Account Executives, Sales Team Managers, Account Managers and the like are working like a well-oiled machine? How can a VP of Sales ensure sales success in a way that reflects glowingly on him/herself and the company as a whole?

The entire sales org is key to making the VP of Sales and the company look good, but the…


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