Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI.

Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.

As a result, most marketers use softer, top-of-funnel metrics such as page views and impressions to prove value — and at one time, these vanity…


This is only a snippet of a Marketing Article written by Katie Takacs

Source link

Content Disclaimer 

This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.

Note:

You can control what content is distributed in your RSS Feed by using your Website Editor.

Tech Shop Offers