Although the idea of content marketing is not new — 91 percent of B2B marketers use content marketing to reach their customers — marketers still struggle with defining and proving content marketing success. In fact, only 8 percent of marketers consider themselves successful in tracking content marketing ROI.
Why is that? An overwhelming majority of marketers say their biggest challenge with measuring ROI is establishing key performance indicators and having the right technology to support the measurement of those metrics.
As a result, most marketers use softer, top-of-funnel metrics such as page views and impressions to prove value — and at one time, these vanity…
This is only a snippet of a Marketing Article written by Katie Takacs
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