According to Gartner, campaigns integrating 4 or more digital channels outperform single- or dual-channel campaigns by 300%. But in order to properly run an integrated campaign, your marketing organization needs processes in place that enable cross-functional collaboration from the planning phase through to the execution.
Our ebook, The Definitive Guide to Integrated Campaigns, outlines everything you need to know to get started (or to fine-tune your current approach) from ideating and determining where your integrated campaigns fit into your overall business goals to establishing efficient workflows and ensuring consistent messaging across every channel.
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