Solis is quoted at the end of an article on QSRweb entitled “Study finds QSRs struggling to serve growing order-for-pickup audience.
The piece begins with its premise: “As much as the restaurant world debates home delivery, it remains a fact that order-ahead, pickup-in-store sales are racing forward and now, a recently completed industry study by mobile commerce platform, Rakuten Ready, shows many brands are struggling to keep up.”
The author reveals details of the study of 25 U.S. QSR, retail and grocery brands, which unleashed secret shoppers on some 750 order-for-pickup trips to get a snapshot of the state of this channel of business’s overall customer experience and…
This is only a snippet of a Marketing Article written by Brian Solis
This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.
You can control what content is distributed in your RSS Feed by using your Website Editor.