Solis is quoted at the end of an article on QSRweb entitled “Study finds QSRs struggling to serve growing order-for-pickup audience.

The piece begins with its premise: “As much as the restaurant world debates home delivery, it remains a fact that order-ahead, pickup-in-store sales are racing forward and now, a recently completed industry study by mobile commerce platform, Rakuten Ready, shows many brands are struggling to keep up.”

The author reveals details of the study of 25 U.S. QSR, retail and grocery brands, which unleashed secret shoppers on some 750 order-for-pickup trips to get a snapshot of the state of this channel of business’s overall customer experience and…


This is only a snippet of a Marketing Article written by Brian Solis

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