There’s something special about attending an in-person conference or industry event. The adrenaline rush of going to pick up your nametag on the first day. The opening keynote that gets everyone in the room buzzing. The networking breaks where you awkwardly introduce yourself to strangers and mingle over tiny sandwiches. (OK, maybe that’s just me.)

This year though, almost every single conference and event has been either delayed or canceled. COVID-19 has put a pause on large group gatherings of all kinds, and many event organizers have been left scrambling to figure out what they can or should do as an alternative.

One option is to take your event online and run a webinar (or perhaps,…


This is only a snippet of a Marketing Article written by Luke Bailey

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