Superman could bend steel with his bare hands.

Along the way, we’ve been sold on the idea that difficult tasks ought to be left to heroes, often from somewhere far away or from long ago. That it’s up to them, whoever ‘them’ is.

The Rev. Martin Luther King Jr. quoted Theodore Parker: “The arc of the moral universe is long, but it bends towards justice.”

But it’s not bending itself. And it’s not waiting for someone from away to bend it either.

It’s on us. Even when it doesn’t work (yet). Even when it’s difficult. Even when it’s inconvenient.

Our culture is the result of a trillion tiny acts, taken by billions of people, every day. Each of them can seem insignificant, but…


This is only a snippet of a Marketing Article written by Seth Godin

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