Do you recognize these two famous people?

Let me help.

On the left is Ignaz Semmelweis, a Hungarian physician and scientist who lived from 1818 to 1865. On the right is Florence Nightingale, a British social reformer known as the founder of modern nursing, who lived from 1820 to 1910.

More than likely, you have heard of Nightingale. Fewer have heard of Semmelweis.

That’s because Semmelweis got the red light, while Nightingale got the greenlight.

Semmelweis discovered that when doctors washed their hands with disinfectant, the mortality rate of their patients from puerperal fever (also known as childbed fever) plummeted. But his fellow doctors gave him the red light.

They rejected…

This is only a snippet of a Marketing Article written by Dennis Shiao

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