We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers.
So how do you know for sure that you are actually providing what they’re looking for?
You research, experiment, and launch A/B tests.
A/B testing can be a lightweight, sustainable, and time-saving activity that helps you get the biggest returns on the experiments you’re running on your site.
While the value of A/B testing is no secret, we’re finding that people still struggle to know where to start, and are unsure about whether they’re conducting experiments correctly. They’re afraid they’ll mess up or get an unexpected result.
For this, we tend to…
This is only a snippet of a Marketing Article written by Cecilia Haynes
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