This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more.

Let’s begin with a quick refresh: by now, you know that an integrated campaign is a strategic marketing framework that delivers on multiple fronts and is characterized by:

  • Having a <a href="" target="_blank"…

This is only a snippet of a Marketing Article written by Lieu Pham

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