As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade?

At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks, and channels. Simply browsing has given way to desires for the convenience of instant answers. As social media has been plagued by “fake news” and rampant misinformation,…


This is only a snippet of a Marketing Article written by Jim Yu

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