In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape.

In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has also resulted in more selective location sharing by consumers, research shows. That’s also true in the U.S., where new privacy rules have yet to take effect.

Notifications average 36 per month. Mobile app audiences are up by nearly 17% on average compared with a year ago when GDPR took effect. Marketers and publishers are sending more notifications…


This is only a snippet of a Mobile Marketing Article written by Greg Sterling

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