Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs. Everyone’s talking about interactivity and AMP for Email—should I be working on this now? Accessibility is a hot topic, so is that where I should focus?
Truth is, whether you should focus on a trend or new technology depends a lot on where your email program is currently and who your audience is. Different trends, technologies, and tactics are building…
This is only a snippet of a Email Marketing Article written by Alice Li
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