In 2004, founders Tobia Lutike and Scott Lake opened their first online store with aspirations of selling snowboards and similar equipment.

Who would have thought an online store selling snowboards would turn into the 10 billion dollar eCommerce giant that we today call Shopify?

A lot had to happen to turn Shopify into what it is today, but they’ve managed to build upon their successes thanks to smart marketing strategies.

This includes their email marketing efforts.

Shopify sends a whole lotta email to people with their main Shopify blog claiming close to half a million people on their email list.

And you can bet your giddy Aunt these guys figured out how to send emails that get…

This is only a snippet of a Email Marketing Article written by Caitlin Hutchinson

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