Want to know the world’s most trustworthy marketing strategy? No, it’s not PPC ads, product placements, Super Bowl commercials, or celebrity endorsements. The most trustworthy marketing strategy comes straight from other people—perhaps people you don’t even know. 

A Nielsen study found 83% of respondents trust recommendations from friends and families, and a similar study years prior saw 92% of individuals trust recommendations from people in general, even if they’re a complete stranger. Shocking, right?

That’s a lot of trust in other people, especially when you consider only 42% of consumers trust banners ads, 46% trust social media ads, and 56% trust billboards and…


This is only a snippet of a Email Marketing Article written by Jesse Sumrak

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