Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey.

Enter Email Automation…

Email automation works like a machine that helps to send customized emails to prospects based on their activity and stage of the buyer’s journey. These are time and behavior-based emails triggered to subscribers when they meet pre-defined criteria.

Pre-requisites for Email Automation

The effectiveness of your email automation depends on the tools and factors enlisted below:

  1. Type of Email Service…


This is only a snippet of a Email Marketing Article written by EmailMonks

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