How many of these factors feature on your site and are a contributing factor to your abandoned baskets?

Hidden Charges

If retailers are adding extra charges during the checkout phase that are not abundantly clear to the shopper than you are likely to find your abandoned rate will be higher. Keep your pricing simple, clear and fair and you will see a higher purchase completion rate.

Delivery Charges

Offering free delivery? But only for qualifying orders? Again, let the customer know beforehand. Additionally, are your shipping cost out of the norm? For example, if you are shipping a book, that the customer is expecting to be shipped for a couple of pounds/euros/dollars etc. and your…


This is only a snippet of a Email Marketing Article written by Rupert Adam

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