Upon first review of our latest Email Benchmark and Engagement Study, I searched for trends in the data where Gen Z skewed drastically from the other age cohorts that were interviewed. Surely the way that Gen Z (referred to as the group of individuals born after 1996) uses email is markedly different than Baby Boomers, right? Wrong. 

Time and time again, we found more similarities than differences in general preferences and behavior with email across the four age cohorts we interviewed and surveyed (Baby Boomers, Gen Y, Millennials, and Gen Z). 

That’s not to say that there aren’t differences in the data, but they’re overwhelmingly subtle. Keep in mind that what’s…


This is only a snippet of a Email Marketing Article written by Kate Schmeisser

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