If you didn’t already have enough considerations as an email marketer, there’s a major one you should be aware of. Along with deliverability, email reputation, and avoiding the spam filter, you also need to consider how anti-spam laws affect you.
In the EU, pretty much everyone is aware of GDPR. However, in the United States, the major email law is the CAN-SPAM act, which can force you to pay a fine of up to $42,530 if you’re not careful.
To ensure that you never have to go through the hassle of paying a fine, here’s everything you need to know about CAN-SPAM best practices.
What is the CAN-SPAM Act?
The CAN-SPAM act is a law that was passed way back in…
This is only a snippet of a Email Marketing Article written by Campaign Monitor
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