At Omnisend we’re about customer centricity. We practice it with our own merchant customers, we encourage our marketers to practice it with their shoppers, and we promote omnichannel marketing as the best way to give customers more.
Because after all, where would any of us be without our customers?
Omnichannel marketing is, in its nature, customer centric. You have to put your customer at the center of your marketing strategy for omnichannel to really work.
Customer success plays a huge role in making sure that an omnichannel customer experience stays seamless. It wouldn’t make much sense to have a disconnect from your customer’s shopping experience and their support experience.
This is only a snippet of a Email Marketing Article written by Whitney Blankenship
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