For the fourth year we present a meta data analysis of the predictions made for the coming year by industry experts.

This year we gathered 195 predictions and categorized them as presented in the chart below. For charting purposes, we normalize volume to 100% so we can determine which are the main areas of discussion.

The main topics of discussion this year were Content, Segmentation, Emails and ESPs, and Data Analysis.

We will discuss each category in more detail below. The link below the chart provides source information for the predictions.

https://docs.google.com/spreadsheets/d/1H1ZaVd-vQWIAT23Mil55zdRUUH-Z9iepgr1eeZC8dh4/edit?usp=sharing

Emails and ESPs

For emails its predicted…


This is only a snippet of a Email Marketing Article written by Scott Hardigree

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