30-second summary:

  • AI front-runners are projected to potentially double cash flow by 2020, with implied net cash-flow growth of roughly 6% for through 2030, while non-adopters “might experience around a 20% decline in cash flow from today’s levels.”
  • Marketers should estimate the value delivered for each use case (potential upside revenue, time-to-market, reduced manual labor, customer satisfaction), as well as time and effort it will take to see actionable results.
  • Although the talent shortage in AI-related jobs certainly presents challenges for marketers, there are ways around it. They can identify internal…


This is only a snippet of a Mobile Marketing Article written by Bill Hobbib

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