As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.

On the opposite end of the spectrum, 52.5 percent of companies with no personalization strategy have experienced revenue loss.

Approximately 44.4 percent…

This is only a snippet of a B2B Marketing Article written by Krystle Vermes

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