Marketing’s role in driving digitalisation
Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while.
As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like?
Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers. The behaviour of B2B buyers demands that we improve our approach to digital. The way consumers research and purchase products or services in a B2B environment…
This is only a snippet of a B2B Marketing Article written by Rachel Finch
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