Marketing’s role in driving digitalisation

Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while.

As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like?

Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers. The behaviour of B2B buyers demands that we improve our approach to digital. The way consumers research and purchase products or services in a B2B environment…


This is only a snippet of a B2B Marketing Article written by Rachel Finch

Source link

Content Disclaimer 

This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.

Note:

You can control what content is distributed in your RSS Feed by using your Website Editor.

Tech Shop Offers