Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention.
According to Google, the average page load time for the top landing pagesis still a sluggish 12.8 seconds. This includes places where mobile internet access is prevalent and 4G speeds are some of the highest worldwide.
That average page speed is way too long, considering 53%…
This is only a snippet of a Mobile Marketing Article written by Tyson Quick
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