Social Media Lessons From Mom: How To Improve Your Marketing – Marketing Article

At its core social media is about connecting and interacting with people. Specifically they are people you consider important and want to spend time with. They include: Family and friends, People you share interests and hobbies with, People you met and/or knew in the past. These people create your virtual support system. And these people matter even more now because we lack real life interaction with other people who don’t live with us. So we may feel isolated and alone.…

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A definitive guide to video marketing 2020: Stats, strategies, and challenges – Mobile Marketing Article

30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the…

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Boost Your Video Marketing with the Oktopost-YouTube Integration – B2B Marketing Article

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. And today, we’re…

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How to Send YouTube Video Emails – Email Marketing Article

So you want to send YouTube video in email … it’s really this easy. Check our video and the step-by-step instructions below to learn how to send youtube videos in email. Be sure to read the whole thing, because we’ll detail some alternatives to this method that will allow you to track and send video email in a more controlled environment.     1. Click “Share” under the YouTube video. Locate the video you want to share, whether it’s yours…

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As YouTube opens up ad inventory on “edgy” videos, should advertisers bite? – Econsultancy – Marketing Article

Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse. Brand safety is so important to some brands that they’re making significant efforts to ensure their ad dollars aren’t directed to ads that they believe present association risk. FMGC giant Mondelēz, for instance, has moved to pre-bid blocking in programmatic markets because it wanted to eliminate the…

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Google launches prepaid plans in India for YouTube Premium – PPC Land – Marketing Article

Google launches prepaid plans in India for YouTube Premium – PPC Land Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now… This is only a snippet of a Marketing Article written by Daniel Rijo Source link

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Q&A with goop’s Courtney Messerli – Mobile Marketing Article

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.” Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal. YouTube and video optimization are topics a lot of us…

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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