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What types of video content on social do consumers engage with most? – Mobile Marketing Article

Social videos can be very engaging. It’s important though to understand the best practices for each social channel to increase your success. For consumers, what defines the most engaging video content on social? Here’s what you need to know. Videos are one of the most powerful content types on social media. They can help a brand in many different ways, from raising awareness to driving actions. As social media platforms keep changing, it’s useful to monitor the best practices to…

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Socializing Videos for IT Decision-makers – B2B Marketing Article

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Use of Facebook and Twitter by IT execs nearly…

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TIBS: EP22 – The Data Doesn’t Speak For Itself – B2B Marketing Article

The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent. Check out this week’s episode where Matt discusses transforming data sources into consumable and clean looking dashboards with data visualization guru and author, Kate Strachnyi. There are plenty of ways to present data nowadays. Popular tools such as Tableau, Qlik, and Power BI make developing interactive reports and customized dashboards a breeze. However, the number of chart variations, colors and layouts…

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