writing

Content Marketing – Quality vs. Quantity – B2B Marketing Article

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website.  After all, if you can’t create outstanding content, why do it at all?  You may be tempted to chuck the whole thing and go back to doing something more fun – like filling out expense reports (just kidding on this one!). I promise that you will be rewarded…

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This Email Copywriting Formula Will Defeat Writer’s Block – Email Marketing Article

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.  But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block. AWeber’s Liz Willits recently joined an episode of “Beyond the Hustle” — a podcast for entrepreneurs who hustle to make their dreams a reality —…

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Spring Email Tips | AWeber Email Marketing – Marketing Article

Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales. Tip 1:…

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“The Chef” by James Patterson On Facebook Messenger and Instagram – Marketing Article

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality.

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