Spring Email Tips | AWeber Email Marketing – Marketing Article

Your subscribers located in the northern hemisphere are gearing up for the spring weather. Use the change of season to your advantage, and add spring-related topics and themes to your emails. The reason: Seasonal emails tend to have higher open rates because they create a sense of urgency among readers. (If they don’t open it now, they’ll miss out!) Here are five creative email ideas to try this spring in order to drive more opens, clicks, and sales. Tip 1:…

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“The Chef” by James Patterson On Facebook Messenger and Instagram – Marketing Article

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality.

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