Win/Loss Analysis

Stormy Days Playlist: 12 B2B Sales Enablement Tips – B2B Marketing Article

The COVID-19 pandemic has created massive heartache and loss across the globe. It has also led to the start of a worldwide recession. In stormy times such as this, how should B2B sellers adapt their tactics and strategies? Read on for sales enablement best practices for hard times. #1: Anticipate that inbound leads will decline. During stormy weather, inbound leads will decline. This decline means some percentage of your team’s sales pipeline must come from activities other than responding to…

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Is Your Sales Team Set Up To Succeed? – B2B Marketing Article

Improving win rates is within your control. After many B2B win-loss analysis research projects, we have found that simple adjustments can make a huge difference to the effectiveness of your sales team. Largely, it comes down to ensuring your sales team has the time, tools, and training to do their jobs. Sadly, this is all too rare in the world of B2B tech. We recently hosted four B2B sales experts on the B2B Revealed Podcast to learn what B2B sales…

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